On Edge: End users in the limelight

It’s been quite some time since my last post. The good news is that everything is great; the better news is that we’ve been heads down at IBM Storage, the pace picking up – not abating – during the summer. From announcements, to webinars, to awards – things sure have been frenetic.

For my part, I’ve been putting a special focus on upcoming events, especially IBM Edge 2016 which takes place in less than four weeks. In this blog, I’ll give a behind the scenes view into some of our efforts to ensure that attendees learn directly from peers how to drive business growth with cognitive computing and hybrid cloud.

Straight from the horse’s mouth
Honestly, the most impactful way to convey knowledge is to let those with experience step to the front. In that vein, about half of the sessions at Edge 2016 feature clients or business partners sharing how they are designing, building, and deploying infrastructure to stay competitive and drive business results. This focus on end users has certainly been prevalent in my work with various sessions:

  • General Sessions: show and tell
    The General Sessions will highlight IT leaders that incessantly push the boundaries – or outthink the status quo. Representatives from Red Bull Racing, Welch’s, and other organizations will share their experiences, lessons, and best practices from the front lines.
    Edge-EarlyBird-Tile-4-440x220In the run up to the event, I’ve had a unique view into how Welch’s – the well-known juice, jam, and jelly company – constantly innovates, transforms, and re-invents to stay competitive and get the most out of every dollar spent on IT for its farmer-owned organization. The way Welch’s weaves technologies to harness insights from internal and external data is truly eye-opening, and I’m excited about its General Session vignette.
  • Breakout sessions: real people, real world
    In addition to the General Sessions, Edge will include over 850 breakout sessions. Of these, 280 are storage-related, covering a wide range of topics in eight distinct tracks, including data protection, flash, software-defined infrastructure, and converged systems. The storage agenda includes scores of end-user narratives – from enterprises, business partners, and service providers of various shapes and sizes – demonstrating how IBM Storage offerings play a critical role in building solid foundations for hybrid clouds.  

Information_icon Dig into the storage tracks and content here


In the Cloud Solutions track, with which I’ve been involved, over 20 end-users will discuss how they are building storage for hybrid clouds using building blocks such as flash and software defined storage. And I’m not alone. Seven of my storage colleagues and those across IBM Systems have been diligently crafting amazing tracks with copious end user content.


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But wait, there’s more
It goes without saying that there’s more than “just” great end-user content. That’s simply what I’ve been especially close to. Attendees will rock out with Train; stroll and learn in the expansive expo area; network poolside; deep dive with IBM experts; meet IBM executives in one-on-one meetings; attend exclusive one-day solution provider and content marketing events, and so much more.
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What’s next?
Here are four steps you can take now to learn more:

  1. Head to the event site
  2. Peruse the Session Preview Tool
  3. Download the mobile app and plan your week in Vegas (Apple | Android)
  4. Follow @IBMEdge on Twitter

…now you know why I’ve been so quiet the last few weeks. I’m looking forward to a productive month and to seeing you soon in Vegas!

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